In lieu of the growing popularity of the Xbox Live and Zune Marketplaces, Microsoft has decided to pull an Apple and open up their own retail store.  This latest endevore will totally cut the middleman out of the retail experience.

Microsoft just announced that they will be opening up the chain of stores in order to “transform the PC and Microsoft buying experience.”  Much like at the Apple Store, the employees will be experts and much better at articulating advantages and uses of their products.  The executives at Microsoft hope that this will “create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”

Microsoft has selected David Porter to spearhead the opening of the stores.  Porter has spent 25 years working corporate jobs at WalMart, eventually working his way up to vice president of the entertainment retail divison of the chain.

There is currently no locations selected for stores, and no time frame for when the stores will open, but Porter is said to start working on the project “first thing Monday morning”.

Porter has stated that he is,”excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share learnings from our stores with our existing retail and OEM partners that are critical to our success.”

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