The Nielson Group has just come out with a new report that may be a bit shocking to people. They found that in a study from October to December of 2008 the Wii system was used the least amount, in comparison to the Xbox 360 and the PS3. This information is almost counter-intuitive seeing as the Wii is the best selling console system, not including handhelds. The study found that while the Wii reached out to new demographics, the broader audience didn’t play nearly as much as did audiences with the other systems. Also the study goes on to talk about how the 360′s largest user base of 30% was among age group 12-17 and the PS3′s largest was ages 18-24.
What does this all mean? Well, from an economic standpoint it means that while Wii owners are many, the time they spend with it isn’t very much. This could also mean that since Wii players don’t use the system as much, they won’t buy as many games for the Wii. Though whether a large consumer base purchasing less games is better than smaller consumer base purchasing more games remains to be seen. Some refer to this as Nintendo’s short term game, and some predict Nintendo falling on it’s face due to little loyalty from it’s new consumer base. Only time will tell if Nintendo has the right game plan or not. Right now they have the money, but who knows what the future has to hold.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
