Today marks the launch of the long awaited Resident Evil 5 and to celebrate (and market, of course) Gamestop will be hosting Outbreak ’09 at 3,000 of it’s stores nationwide.  People are encouraged to participate in “dressing up dead” contests and will get to play the game before it’s midnight launch.  There will also be a March of the Living Dead…whatever that means.  In San Francisco, Capcom is teaming up with Gamestop for a launch event in Union Square where you can meet the development team.

Midnight launches at Gamestop are not a new concept.  There were tournaments for the Smash Bros Brawl midnight release, and recently they hosted a Street Fighter IV tournament which was actually the weekend after it’s Tuesday launch.  Gamestop’s goal is to sell games.  These midnight “launch parties” are simply ad campaigns, and while I have taken part in a few, they always seem a bit disorganized and not as exciting as they are built up to be.  Chances are, if you are looking forward to a game this much, you’ve probably already reserved it and will just pick it up the next morning.  For those kids who’s moms let them stay up late and don’t have to get up and go to work in the morning: enjoy your zombie march.

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