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Strange iPhone Game Announced

This has to be one of the strangest games announced for the iPhone and iPod Touch for a while now. I guess the App Store has jumped the shark when Dairy Queen gets into the gaming business. According to the press release, you serve a rush of customers by “matching tiles.” Sounds about as much fun as cleaning the crapper at a dairy queen at the end of the night. Who knows this game could be fully fleshed out RPG set in the wonderful world of the fast food industry. I don’t think so, I can’t wait to download this game. Sounds like a cream-full good time. By the way it is 2.99 at the moment and has no reviews.

Also, there are some screens at the bottom.

Dairy Queen® Now Being Served on the iPhone and iPod Touch

Craving something Different?

Minneapolis, MN- April 27, 2009 – GameMill Entertainment and Spark Plug Games today announced the launch of a new Match-3 casual game based on the Dairy Queen® property, titled DQ® Craze. The game will ask players to fill orders for a rush of customers by matching tiles throughout the game.

“DQ Craze is a wonderful app that is easy to learn and difficult to master.” Jill Anderson, Senior Marketing Manager for International Dairy Queen, Inc. “With a little luck, DQ Craze will be as addicting as our Dilly® Bars.”

DQ Craze will be one of the first Match-3 games to have a strong brand behind it on the iPhone & iPod Touch. Throughout the game, players will fill orders for Blizzard® Treats, dip Dilly Bars, GrillBurgers®, and other DQ® favorites.

“DQ Craze combines the best mechanics of the match-3 style games with time management games. We have been very pleased with how well these two popular genres have come together. DQ Craze is truly a unique puzzle experience on the iPhone and iPod Touch.” -Brian Kirkvold, Executive Producer for GameMill Entertainment.
“We are thrilled to continue working with a rich brand and bring this to a new platform,” said John O’Neill, President of Spark Plug Games. “The addictive nature of match-3 games paired with the colorful DQ® brand resulted in a product we are very proud to deliver.”

DQ Craze is currently available in the iTunes store and a high score list can be found at www.gamemillpublishing.com.

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