Recently, sales figures for the game industry for the month of June emerged, and the numbers weren’t pretty: an overall 20% drop year-to-year was expected. Some analysts have attributed this drop to a “sluggish reception to some of this year’s biggest releases,” – but analyst Michael Pachter, recently offered a counter-argument, attributing it to high console prices instead, saying:

“We believe that the manufacturers have made a strategic error by maintaining pricing for too long,” and “We think that the negative software trend is less attributable to a weak software line-up, and can only conclude that until consumers are sufficiently interested in buying consoles, it will be difficult for publishers alone to drive sales higher each month.”

Pachter concludes by saying he thinks a $50 price drop by both Sony and Nintendo is to be expected, followed by Microsoft, who currently has the cheapest console on the market.

Bottom line – if Pachter is to be believed, and you’ve been looking to buy any next-gen console, your best bet might be to wait, and look forward to some great savings this holiday season. Assuming, you know, any of you still have a job by then…

Source: http://www.gamesindustry.biz/articles/high-cost-of-consoles-a-strategic-error-for-manufacturers

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.