After the surprising success of the 1 vs. 100 game show experiment, Aaron Greenburg over at Microsoft has mentioned that similar types of programs are indeed being thought of throughout the year. With such a large install base (23 million people), it wasn’t hard for them to convince advertisers to come on board.
“It wasn’t that hard for us to convince folks (advertisers),” Greenburg says. ” Now we’re looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people.”
While I’ve continuously forgotten to play 1 vs. 100 live since it left the beta phase, I’m definitely looking forward to seeing what they decide to put out there.
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