“It wasn’t that hard for us to convince folks (advertisers),” Greenburg says. ” Now we’re looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people.”

While I’ve continuously forgotten to play 1 vs. 100 live since it left the beta phase, I’m definitely looking forward to seeing what they decide to put out there.

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If you’re lucky enough to be “The One” and left standing at the end with no “Mob” members left, you could presumably win up to 10,000 Microsoft Points (worth $125 USD in real money – but that’s only really true in one scenario: where someone is holding a gun to your head and telling you to spend that $125 in your hands on Microsoft Points). The good news is that’s not the only scenario under which you’re able to win anything. Mob members also win prizes, depending on how many of them are left when “The One” blows it, and everyone else playing in the “Crowd,” well…you are welcome to put money on top of your Xbox and then take some of it back whenever you get an answer correctly.

I’m excited to check this thing out.  I played the Beta and had a good time with it. The prospect, however slim, of winning real prizes in a video game adds something fresh to the experience.  Plus, hey, if I get good enough at this, I won’t ever need to find a real job, right?

Source: http://gamerscoreblog.com/press/archive/2009/07/06/VS34332.aspx

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